Title:
SHELL MAKE HOLD IN INDIAN AUTOMOTIVE LUBRICANT MARKET BY DISTRIBUTION CHANNEL

Authors:
Priyanka Jarolia

Abstract:
The distribution Channel is the most important part of the lubricant business model. They maintain the availability of lubricant in the market. The availability of the products has importance over brand (marginally) and product innovation. If there is no distribution channel or not enough distribution channel product innovation and brand pull effort become botched. Now lubricant industries focus on expanding business by increasing network in the country therefore decision of distribution channel has getting more importance in long term decision of companies. Shell generally more focuses on distribution channel and product innovation. The effective distribution channel has make grip in the market as over a period of time consumer see them as help box and slowly depend on them.