Title:
INFLUENCE OF HOUSING DEMAND ON THE GROWTH OF RENTAL INCOME IN NAKURU EAST SUB-COUNTY, KENYA

Authors:
Henry Dikirr and Barry Weche Eshiwani

Abstract:
The real estate market has experienced significant growth in the last decade with many countries experiencing house price fluctuations. This study investigated the influence of housing demand on the growth of rental income in Nakuru East Sub-county Kenya. The study adopted Game Theory. Descriptive research study design was employed in the study. The study targeted population was 45 real estate agencies and companies in the Sub-county. Census survey was employed where all 45 managers in the real estate agencies and companies were engaged in data collection. The study used both primary and secondary data. Structured questionnaires were used for data collection. Questionnaire was tested for validity and reliability. The collected data was analyzed using statistical package for social sciences. Data was analyzed using descriptive statistics and inferential statistics and was presented in tables and figures. Findings established that housing demand significantly influence the growth of rental income. The study concluded that housing demand have a significant role in determining growth of rental income in Nakuru east sub-county. Therefore, the study recommended that government should give price subsidies and tax exemptions or concessions on construction materials to companies engaged in housing construction as this would guarantee lower market prices for housing