Title:
EDUCATION AS DETERMINANT OF MOTIVATION AND PERFORMANCE OF WOMEN OWNED SMALL FIRMS: EVIDENCE FROM KENYA

Authors:
Dr. Jane Queen Omwenga

Abstract:
The purpose of the study is to diagnose the relation between education of women owners and factors affecting their decision to set up a business. Furthermore, the study researches the influence of education and participation in training courses on the performance of the firms. The research concerned the operation of companies from 2012 to 2017 in Nairobi City County and 158 women- owned enterprises were polled. The empirical material was processed by means of descriptive statistics and Spearman’s method of rank correlation coefficient .The study confirmed the hypothesis that education and professional experience of women were decisive in prioritizing by them the external and internal factors which influenced the decision of setting up a firm. The study showed that a significant factor influencing firm growth and firm performance was training and development courses.