Title:
THE EFFECT OF QUALITY OF SERVICES AND PRICES ON THE GOJEK CUSTOMER SATISFACTION IN PALEMBANG CITY

Authors:
Jeffri Dinata*, ZakariaWahab, MarlinaWidiyanti, and Muchsin Saggaff Shihab , Indonesia

Abstract:
The purpose of this study is to determine whether quality of service and price have an effect on customer satisfaction of Gojek users in Palembang City. The research data used is primary data by distributing questionnaires to all Gojek online motorcycle taxi users in Palembang in January 2019 to May 2019. The number of samples used was 150 respondents. The analysis technique used is multiple regression which was previously tested for validity and reliability. The results obtained are quality of service and price have a significant positive effect on customer satisfaction of Gojek in Palembang City.