Title:
THE INFLUENCE OF ONLINE INFORMATION SOURCE ON ATTITUDE, INFORMATION ADOPTION, AND PURCHASE INTENTION : STUDY IN CONSUMER CANDIDATE OF CAR PRODUCT IN BANDA ACEH

Authors:
Sri Wahyuni, Permana Honneyta Lubis and Sorayati Utami ,Indonesia

Abstract:
This study aims to examine the influence of online information source on attitude, information adoption and purchase intention. The object is the people in Banda Aceh that are as the costumer candidates that have the purchase intention to buy a car, and search the information of cars by the internet. The sample is taken using purposive sampling technique, and it provides 180 respondents. The data is analyzed using SEM-Partial Least Square and it is processed by using SmartPLS software. The result shows that online information source influences purchase intention significantly, online information source influences attitude significantly, online information source influences information adoption significantly, attitudes influences purchase intention significantly, attitudes influences purchase intention significantly, and information adoption influences purchase intention significantly. These findings contribute to the realm of science that succeed building the model, and can be a reference to develop another model in the further. The originality rests in the combination of the causality theories form the previous, and uses SEM-Partial Least Square as a statistic test technique. The limitation resides in the amount of the variables and object