Title:
THE IMPACT OF SOCIAL BUSINESS PLATFORM ON CONSUMER LOYALTY: A CASE STUDY OF ZHEJIANG FRESHHERMA AS AN EXAMPLE MARKET

Authors:
Li-Wei Lin* , Su-Rong Yan and Yu-Xin Teng ,China

Abstract:
2019 the community business platform in mainland China more and more popular. Mainly because of the functionalities of social business platform innovation, community business links are constantly changing, creating a new business community platform business model. Many scholars have neglected the consumer loyalty of the community in the study community business, the community is through the circle of friends of word of mouth, trust, information transmission, to build consumer loyalty to the community business platform. The number of samples in this study was N = 471, and the impact of the social commerce platform function on consumer loyalty was investigated through investigation. The object of our investigation is to freshherma as the object of investigation, the ultimate goal is to understand their consumer platform for the use of the situation