Title:
ANALYSIS OF FACTORS AFFECTING THE TOURIST LOYALTY ON TOURISM DESTINATION IN ACEH

Authors:
Raihanun Ichsan and Syafruddin Chan ,Indonesia

Abstract:
Demand for the halal tourism industry now has been positively influenced by the growing number of Muslims globally and the positive tourism trends. The purpose of this research is to test the influence of the Islamic attribute and the service qualityontourist loyalty with the tourist satisfaction as a mediation. After survey, structural questionnaires were used to collect data from the tourists in Banda Aceh, Sabang, and Aceh Besar. The valid response from the survey is 150 with a response rate of 100%. The empirical test result of the structural model indicates that: (1) Islamic attribute affects tourist loyalty; (2) service quality affects tourist loyalty; (3) Islamic attribute affects tourist satisfaction; (4) Service quality affects tourist satisfaction; (5) tourist satisfaction affects tourist loyalty. (6) Tourist satisfaction mediates the effect of Islamic attribute on tourist loyalty; (7) Tourist satisfaction mediates the effect of service quality on tourist loyalty. Tourist satisfaction in the model functions as a partial mediator. The novelty lies in the use of Islamic attribute variable that is integrated with the other causality models, and the use of Aceh as the Islamic tourism destination. The limitation resides in the amount and scope of variables.