Title:
THE USEFULNESS OF TRADE EXHIBITION AND MODERATION EFFECT OF SIZE ON THE GROWTH OF MICRO AND SMALL ENTERPRISES

Authors:
Nyakujanga Sabato , Dr. Janeth Isanzu and Dr. Saganga Kapaya ,Tanzania

Abstract:
The study analysed data from 220 cluster sampled micro and small enterprises from textile, food vending, soap making, services, poultry, food processing and handcraft. Based on Tanzania MSE’s definition firm growth and contingent perspectives were used to determine the influences of MSE’s trade exhibition in the context of business sizes. The targeted MSE’s were those whose their owner managers received the support link to exhibition. Items with five scaling points statistically were tested using SPSS V22 in addition of process software for moderation test. Descriptive data are presented while regression analysis was adopted to test three hypothesis. Regression analysis output indicated significant (p=0.000) positive influences of facilitation to idea generation and network extension from exhibition on MSE’s growth. On the other hand business size indicated insignificant in affecting the relationship of exhibition variables MSE’s on growth. Building on the results its good for policy makers need to develop strategies that will assist MSE’s exhibition costs minimization in relation to their financial structures and constrain and hence encouraging more studies that may cover more variables in the construct to feed more inputs to our current knowledge