Title:
DEVELOPING CORPORATE CULTURE IN ENTERPRISES OF VIETNAM

Authors:
Vu Hong Van, Dr ,Vietnam

Abstract:
Today corporate culture is gradually becoming a resource and asset of each organization. In order to contribute that asset to the stable development of the enterprise, leaders need to fully realize and build solid foundations for their own culture’s values of the enterprise. Private enterprises in Vietnam have taken the lead in this activity with cultural values that have become the pride of every member. Moreover, enterprises with certain successes in business hope to have been known with their cultural characteristics more and more in the trend of expanding international cooperation. The paper analyzes cultural aspects within Vietnamese enterprises and the impact of corporate culture on business activities of domestic private enterprises. Thereby, confirming the trend and correctness of building corporate culture as the foundation for internal cohesion and promoting business activities with characteristics of the enterprise. The research also shows that factors of corporate culture have a strong influence on the stable development consists of personality and responsibility of the leader, corporate mission and direction, empowerment and communication between the enterprise’s members.