Title:
THE EFFECT OFEDUCATION PRICE AND SERVICE QUALITY ONSTUDENT EDUCATION SELECTION DECISION AND ITS IMPACT ON STUDENT SATISFACTION :STUDY IN ACEHMALAHAYATI SHIPPING POLYTECHNIC

Authors:
*Denny Adi Setyawan, Said Musnadi and Teuku Roli Ilhamsyah Putra ,Indonesia

Abstract:
This study intends to examine the effect of price and service quality on student decision in choosing education and training and its impact on the satisfaction of training students at shipping polytechnics in Aceh. This research was conducted on training participants (students) of the Aceh Malahayati Shipping Polytechnic training program throughout 2019 with a population of 16,917 people. The sampling technique used was the probability sampling technique, which was the stratified random sampling in order to obtain a sample of 200 students. Data were analyzed using Structural Equation Modeling (SEM) with the help of Amos software. The research found that the price of education and the quality of service were the factors that influenced the student education selection decision. Furthermore, the price of education, quality of service, and student education selection decisionare factors that affect student satisfaction. The results of the mediation test found that student education selection decision significantly mediates the effect of education price on student satisfaction, and are proven to function as a partial mediator. Meanwhile, student education selection decision cannot significantly mediate the effect of service quality on student satisfaction at the Aceh MalahayatiShipping Polytechnic. The novelty of this research lies in the combination of previous theories regarding the effects of direct causality and the effects of mediating causality, as well as new research object. The next researchers are expected to form a new model as a result of the development of this research model that has been tested, by combining it with other variables such as brand image, trust, and E-WOM, and gender in the multigroup moderation model will provide a more complete picture