Title:
THE EFFECT OF TOURIST EXPERIENCE AND DESTINATION IMAGE ON REVISIT INTENTION THROUGH TOURIST SATISFACTION AT TOURISM DESTINATIONS IN ACEH BESAR DISTRICT

Authors:
Rohana Sari, Muhammad Adam and Syafruddin Chan, Indonesia

Abstract:
This study aimed to examine the effect of tourist satisfaction as a mediation on the relationship between tourist experienceand destination image on the revisit intention at tourism destinations in Aceh Besar District, Indonesia. The questionnaire data was collected online as much as 220 samples. Based on the result through SEM analysis, it shows that Tourists' experience Affects Significantly tourists' satisfaction, Destination Image Affects Significantly Tourist Satisfaction, Tourist Experience Affects Significantly Revisit Intention, Destination Image Affects Significantly Revisit Intention, Tourist Satisfaction Affects Significantly Revisit Intention, Tourist Experience Affects Significantly Revisit Intention through Tourist Satisfaction, and Destination Image Affects Significantly Revisit Intention through Tourist Satisfaction. These results indicate that the evidence of the research model that has been carried out is still following previous theories of causality, especially on the object under study. The novelty of the research is in a combination of previous causality theories which are combined into a model to be investigated on new objects. These results contribute to the world of academia, which can be a reference for further researches. For further research, it is hoped that it will be able to develop a research model by adding new variables such as destination image or tourist gender. Besides, the research location and different characteristics of respondents in the analysis will also enrich the existing empirical evidence about the effect of tourist experience and destination image on revisit intention through tourist satisfaction.