Title:
THE ROLE OF TRUST MEDIATES THE EFFECT OF PROMOTION STRATEGY AND PERCEIVED EASE ON REUSE INTENTIONS

Authors:
Agus Fahmi Prasetya and I Putu Gde Sukaatmadja , Indonesia

Abstract:
The purpose of this study was to analyze the role of trust in mediating the influence of promotional strategies and intentions on the reuse intention studies on Traveloka E-Commerce services in Bali. The population of this study are people who are users of traveloka e-commerce services in Bali, the sample is 18x5 = 90 respondents. Data collection was carried out using a questionnaire that was distributed online via a Google form. Data analysis in this study used the Partial Least Square (PLS) approach. The results of this study indicate that: Promotion strategy has a positive and significant effect on reuse intention. Promotion strategy has a positive and significant effect on trust. Perception has a positive and significant effect on reuse intention. Perception has a positive and significant effect on trust. Trust has a positive and significant effect on reuse intention. Trust is able to positively mediate the effect of promotional strategies on reuse intention. Trust that is able to mediate positive responses about intentions to reuse intentions.