Title:
THE ROLE OF FINANCIAL LITERACY IN MEDIATION OF SOCIODEMOGRAPHIC EFFECTS ON INVESTMENT DECISIONS

Authors:
I Putu Wahyu Putra Asmara and Luh Putu Wiagustini ,Indonesia

Abstract:
The purpose of this study is to analyze and explain the effect of sociodemographic on investment decisions, analyze and explain the influence of sociodemographic on financial literacy, analyze and explain the effect of financial literacy on investment decisions, analyze and explain the role of financial literacy in mediating the influence of sociodemographic on investment decisions. The population of this study are individuals who have or are currently investing in the Indonesia Stock Exchange. The sampling technique used was non-probability sampling with an accidental sampling approach. The number of samples in this study was 80 samples. Data was collected by distributing questionnaires using a 5-point Likert scale. The data analysis technique used is SEM-PLS. The results show that sociodemographic has a significant effect on investment decisions, financial literacy has a significant positive effect on investment decisions, financial literacy has a role as a partial mediator between sociodemographic on investment decisions. Partially, financial literacy has a role as a full mediator between education and investment decisions. Income, age, and gender have no direct or indirect effect on investment decisions.