Title:
GENERATION Z AND THE WAR OF TALENTS IN THE GERMAN BANKING SECTOR

Authors:
Lana Löffler and Carsten Giebe ,Hungary

Abstract:
Significant trends such as demographic change, de-industrialization and digitalization and new market participants, e.g. start-ups, have changed working life significantly in recent years. Those will continue to have an enormous impact on the world of work. Additionally does every new generation of employees bring their own ideals and expectations along. The currently youngest generation – Generation Z – begins to flood the labor market. Generation Z is born in 1995 or later. Due to demographic change, there is a tendency for there to be fewer and fewer offspring. The people of Generation Z know about this situation and use the change in the la-bor market, from an employer to an employee market, in order to get their needs satisfied in the best possible way. This generation places different demands and expectations on their environment and their (future) work places than the previous generations. German banks have a bad reputation among the German population and their distrust has increased further due to the financial crisis. Due to this initial situation, banks do not appear to be attractive employers at first glance