Title:
RESEARCH ON THE CUSTOMER LOYALTY STATUS AND PROMOTION STRATEGY OF THE JINGXI COMPANY

Authors:
Li-Wei Lin and Shih-Yung Wei ,China

Abstract:
With the development and popularization of the Internet, the competition of the major e-commerce platform is more and more fierce, customers become an important guarantee for the sustainable development of the enterprise, cultivate long-term loyal customers can bring long-term cumulative effect benefits to the enterprise, and customer loyalty and customer life cycle length, is the main factor to maintain the enterprise growth.This paper first introduces the background, status and development trend of e-commerce, analyzes the current development situation of Jingxi, discusses the influencing factors of customer loyalty and designs the questionnaire, analyzes the main influencing factors of Jingxi current customer loyalty and proposes the improvement strategy.