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Title: THE EFFECT OF TOURIST PERCEIVED VALUE AND TOURIST SATISFACTION IN
MEDIATING THE RELATIONSHIP BETWEEN TOURISM DESTINATION IMAGE
ON TOURIST LOYALTY TO VISIT WEH ISLAND
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Authors: *Kevin Fahlevy Hasan, Muhammad Adam and Mukhlis Yunus ,Indonesia |
Abstract: This study aims to examine the effect of perceived value and tourist satisfaction in mediating the
relationship between the image of a tourist destination on the loyalty of tourists to visit Weh Island,
Indonesia. This study was conducted on all tourists visiting Weh Island including its Sabang city.
The number of samples is determined by multiplying the number of indicators by 10 to produce a
sample of 170 people. The method used to analyze the data was Structural Equation Modeling
(SEM). The results reveal that Destination Image affects Perceived Value, Destination Image
affects Tourist Satisfaction, Perceived Value affects Tourist Satisfaction, Destination Image
affects Tourist Loyalty, Perceived Value affects Tourist Loyalty, Tourist Satisfaction affects
Tourist Loyalty, Perceived Value partially mediates the influence of Destination Image on Tourist
Loyalty, and Tourist Satisfaction partially mediates the influence of Destination Image and
Perceived Value on Tourist Loyalty. These findings explain that the model of increasing tourist
loyalty to visit Weh Island is a function of strengthening the image of the destination, increasing
perceived value, and increasing tourist satisfaction.
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