Title:
THE EFFECT OF DESTINATION IMAGE AND SMART TOURISM TECHNOLOGY ON INTENTION TO REVISIT THROUGH SOCIAL MEDIA ON MANGROVE ECOSYSTEM TOURISTS IN ACEH JAYA REGENCY

Authors:
* Syafrizal, Permana Honneyta Lubis and Ahmad Nizam

Abstract:
This study examines the effect of destination image and smart tourism technology on intention to revisit through social media on tourists from the mangrove ecosystem in Aceh Jaya Regency, Indonesia. The population was tourists who are traveling and tourism actors in Aceh Jaya Regency so the number of samples was not known with certainty. This was the kind of Non-Probability Sampling and to answer this problem the authors used the purposive sampling technique. In this study, there were 23 indicators. The technique of determining the number of samples was by 10 x 23 indicators so that a total of 230 was obtained. Data were collected using questionnaires distributed through social media such as Line, WA, and Instagram. The research model was analyzed using SEM-AMOS. The results reveal that in Aceh Jaya Mangrove Ecosystem tourism, Destination image affects tourists' social media, Smart tourism technology tourists, social media tourists, Destination image tourists intention to visit tourists, Smart tourism technology tourists intend to visit tourists, Social media tourists intend to visit tourists, Destination image tourists intend to visit tourists through social media, and Smart tourism technology tourists intend to visit tourists through social media. These findings also explain that social media acts as a partial mediator in the model. So the results explain that the model of increasing tourist intention to visit the Aceh Jaya Mangrove Ecosystem is a function of increasing its Destination image, increasing its Smart tourism technology, and increasing the role of Social media.