Title:
FINANCIAL LITERACY ON INDIVIDUAL INVESTMENT DECISIONS THROUGH INCOME PERSPECTIVES AND SOCIODEMOGRAPHIC FACTORS ON UNMARRIED EMPLOYEES IN DENPASAR CITY

Authors:
Ketut Vini Elfarosa ,I Ketut Yasa and I Ketut Parnata ,Indonesia

Abstract:
The purpose of this study is to explain the effect of financial literacy level and sociodemographic factors on individual investment decision behavior. Research respondents are unmarried employees in Denpasar City with a sample of 83 people. Determination of the sample using nonprobability sampling with an accidental sampling approach. Data were analyzed using the Multiple Linear Regression Analysis technique. The results of this study indicate that the level of financial literacy has a positive effect on the behavior of individual investment decisions, there are differences in the effect between males and females on the behavior of individual investment decisions and income has a negative effect on the behavior of individual investment decisions