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Title:
THE INFLUENCE OF BEHAVIOURAL INTENTION ON THE ADOPTION OF ELECTRONIC LEARNING IN UNIVERSITY INSTITUTIONS IN TANZANIA

Authors:
Petro Anthony Mugandila, Raphael Gwahula (PhD) and Jimmy Yonazi (PhD) ,Tanzania

Abstract:
eLearning systems have been used a lot, especially in universities, as a way to improve teaching and learning, especially because they make teaching and learning easier and more flexible. However, different countries, regions, cultures, and societies have adopted them at different rates. This study aimed at examining the influence of behavioural intention on the adoption of eLearning in university institutions in Tanzania, in which the Open University of Tanzania and the Hubert Kairuki Memorial University were involved, the Theory of Planned Behaviour was utilized in the study. The study employed an electronic web-based survey to obtain data from 371 respondents using simple random, purposive, stratified, and proportional sampling techniques. Academics, students, and ICT staff participated. Using IBM SPSS Version 22 and Amos Version 23 with SEM, data were analyzed using both exploratory factor analysis (EFA), and Confirmatory Factor Analysis (CFA). The findings revealed that Behavioural Intention positively influenced eLearning Adoption in university institutions in Tanzania. Since the behavioural intention only accounted for 5% of the eLearning Adoption, the study therefore recommended for additional studies to investigate other factors that influence university institutions toward adoption, use or continuance of using eLearning. Further, this study included only two university institutions, it is therefore, recommended that more universities be included in further research in order to investigate future prospects of universities to adopt, use, or continue using eLearning systems.

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