|
Title: THE INFLUENCE OF TRUST, BENEFIT, CONVENIENCE, EASE AND RISK
ON INTEREST IN USING MOBILE BANKING ON BANK MANDIRI CUSTOMERS IN
PADANG CITY |
Authors: Ade Putra Pratama and Sugiharti Binastuti ,Indonesia
|
Abstract: This study aims to analyze 1) The effect of trust on interest in using Mobile Banking on Bank
Mandiri customers in Padang City, 2) Effect of benefits on interest in using Mobile Banking on
Bank Mandiri customers in Padang City, 3) Effect of convenience on interest in using Mobile
Banking. on Bank Mandiri Customers in Padang City, 4) Effect of ease on interest in using Mobile
Banking on Bank Mandiri Customers in Padang City, 5) Effect of Risk on interest in using Mobile
Banking on Bank Mandiri Customers in Padang City. The population in this study were customers
of Bank Mandiri, and the sample used was 100 people. The data analysis technique used
descriptive analysis and inductive analysis using the Structural Equation Modeling (SEM) analysis
tool with smart PLS 3.0 The results showed that 1) there was a significant effect of trust (X1)on
interest in using mobile banking (Y), 2) there was a significant influence between the usefulness
(X2) on the interest in using mobile banking (Y) on Bank Mandiri customers in the city of Padang,
3) there is a significant effect between the convenience (X3) on the interest in using mobile banking
(Y) on the Mandiri bank customers in the city of Padang, 4 ) there is a significant effect between
convenience (X4) on interest in using mobile banking (Y) on bank Mandiri customers in Padang
City, 5) there is a significant effect between risk (X5) on interest in using mobile banking (Y) on
bank Mandiri customers in Padang city.
|
PDF Download |
|
|