Title:
THE INFLUENCE OF SERVICE QUALITY AND INFORMATION QUALITY ON RESAVING INTENTION MEDIATED BY CUSTOMER SATISFACTION OF BANK ACEH SYARIAH BANDA ACEH OPERATIONAL HEAD OFFICE

Authors:
Ferry Asrizal, Muhammad Adam and Mukhlis Yunus* ,Indonesia

Abstract:
This research aims to test the Service Quality and Information Quality influence on Customer Resaving Intention of Bank Aceh Syariah (BAS) Banda Aceh Operational Head Office, located in Banda Aceh city. The population was all customers of BAS Banda Aceh Operation Head Office. The sample used was 230 customers. Data were tested using the Structural Equation Modeling (SEM) and Sobel test. The results conclude that in the BAS Banda Aceh Operation Head Office, Service quality affects Satisfaction, Information quality affects Satisfaction, Service quality affects Resaving Intention, Information quality affects Resaving Intention, Satisfaction affects Resaving Intention, Service quality affects Resaving Intention thru Satisfaction, and Information quality affects Resaving Intention thru Satisfaction. The evidence also shows that satisfaction functions as a partial mediator in the model for all related hypotheses. So these results explain that the model of increasing Resaving Intention is a function of improving service quality and information quality, which can stimulate increased satisfaction.