Title:
FACTORS AFFECTING THE INTENTION TO USE E-BANKING SERVICES OF INDIVIDUAL CUSTOMERS AT BINH THANH TECHCOMBANK, HCM CITY, VIETNAM

Authors:
Phan Thi Lan Phuong, Vietnam

Abstract:
The main objective of the study is to determine the factors affecting the intention to use E - banking services of individual customers at Binh Thanh Techcombank, HCM City. In order to achieve the research objectives, the author conducted direct interviews with 270 individual customers through a prepared questionnaire. The results of testing the hypotheses of the research model have been shown that there are 06 independent variables arranged in descending order of impact that have a linear relationship with the dependent variable – Intention to use E-banking service of individual customers at Binh Thanh Techcombank includes Subjective standard; Utility; Ease of use; Reliability; Flexibility; Usage cost. Based on the research results, the author proposes some recommendations in order to maintain customers and attract new customers to continue for using E-banking services of Binh Thanh Techcombank, HCM City.