Title:
THE INFLUENCE OF MOTIVATION STRATEGIES ON EMPLOYEE’S RETENTION IN PRIVATE UNIVERSITIES IN TANZANIA: EXPERIENCES FROM CATHOLIC UNIVERSITY COLLEGE OF MBEYA (CUCoM)

Authors:
Genovefa Mamkhumbi, Tanzania

Abstract:
This research aimed to assess the influence of motivation strategies on employee retention in private institutions, using the Catholic University College of Mbeya as a case study. The study focused on the effects of extrinsic rewards, intrinsic rewards, and career development on retention. Employing a cross-sectional descriptive research design with a quantitative approach, the study utilized a sample size of 50 respondents selected through simple random sampling. Data were collected through a questionnaire and analyzed descriptively using SPSS version 20.0. Results showed that extrinsic rewards, intrinsic rewards, and career development significantly influence employee retention at the Catholic University College of Mbeya. The study concludes that combining extrinsic and intrinsic rewards with career development initiatives enhances long-term retention, emphasizing the importance of these factors in human resource strategies for private organizations.