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Title:
PROMOTING ENVIRONMENTALLY SUSTAINABLE BUSINESS IDEAS AMONG TERTIARY STUDENTS: THE CASE OF COURSES AT DAR ES SALAAM TUMAINI UNIVERSITY

Authors:
Lois-Singa Metili , Tanzania

Abstract:
Dar es Salaam Tumaini University (DarTU), formerly known as Tumaini University, Dar es Salaam College (TUDARCo), in its strategic plan 2020/21 – 2024/25 focuses on innovation and entrepreneurship in the growth of developing nations like Tanzania, especially in creating an informed and responsible citizen by preparing students for personally rewarding and socially helpful jobs. This focus is rooted in its understanding on how entrepreneurship and innovation are crucial forces behind economic expansion. In achieving this, DarTU, through the School of Business Studies (SoBS), Department of Marketing and Entrepreneurship, established two courses; MGMT 225 Innovation, Entrepreneurship and Enterprise Development; and MGMT 311 Harnessing Entrepreneurship and an Innovators Mindset. These two modules are taught to students in all Schools at the University. One of the focus of this course is to enable students to come up with business proposals that promote environmentally-friendly business, to address the sustainable development goal (SDG) 8; Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Special focus was on target 8.1 Sustainable economic growth, and target 8.6 Promote youth employment, education and training. This paper presents the top five businesses that adequately focused on environmentally-friendly business. The paper employs a descriptive research design, and selects the top five, out of 205 business model canvases which focused on environmental sustainability. Businesses were rated according the Canadian Youth Innovation Fund (YIF) criteria for environmental inclusion in a business model canvas. A discussion follows the presentation, where it shows that these businesses, among other things, innovative ways of cleaning plastic waste, restore health to water ecosystem, create businesses that add value to waste and re-use paper instead of throwing it away after use. The study recommends other higher learning institutions to adapt the methods of teaching and including environmental aspects in teaching innovation and entrepreneurship courses to their students.

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