Title:
THE ROLE OF PURCHASE INTENTION IN MEDIATING THE SERVICE QUALITY AND DUES TO THE DECISION TO BECOME A PARTICIPANT OF BPJS KETENAKERJAAN OF BANDA ACEH CITY

Authors:
Teuku Hafid Mushawwir, Muhammad Adam and Mukhlis ,Indonesia

Abstract:
This research aims to examine the role of purchase intention in mediating service quality and dues to the decision to become a participant in the BPJS Ketenagakerjaan (for Employment) in Banda Aceh city. The population was all prospective BPJS Ketenagakerjaan participants who have been participants in Banda Aceh, the number of which was not known with certainty. The way to determine the sample was to use the maximum likelihood estimation so that the number of samples was 200 people. The research data were collected by distributing questionnaires to all respondents and were analyzed using the AMOS SEM. The descriptive test proves that the quality of service, dues, intention to become a participant, and the decision to become a participant of BPJS Ketenagakerjaan have not gone well. The direct effect hypothesis testing proves that service quality and dues significantly contribute to the intention to become a participant in the BPJS Ketenagakerjaan in Banda Aceh City, and; Service quality, dues, and intention to become a participant contribute significantly to the decision to become a participant of the BPJS Ketenagakerjaan of Banda Aceh City. The indirect effect hypothesis testing proves that the intention to become a participant partially mediates the contribution of service quality and dues to the decision to become a participant in BPJS Ketenagakerjaan in Banda Aceh City. This finding explains that the process of increasing the decision to become a BPJS Ketenagakerjaan participant in Banda Aceh City is a function of improving service quality and the suitability of dues so that it can have an impact on increasing the intention to become a participant.