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Title: EFFECT OF LUXURY BRAND PERCEIVED VALUE, BRAND ATTACHMENT ON
PURCHASE INTENTION: STUDIES ON LUXURY BAG |
Authors: Muhammad Cahyo Anggoro Putra, Auliya Saviranti, Tio, Tea Naraya Kirana Hartono and Rini Setiowati, Indonesia |
Abstract: (1) Background: The study adds to the literature on luxury brand perceived value dimensions as
independent factors on the indirect influence on purchase intention via brand attachment. This
study also became one of the few to research specific categories of fashion which is bag. (2)
Methods: This research used a quantitative method approach and was distributed to 290
respondents in Indonesia via online platforms. This study used Partial Least Squares Structural
Equation Model (PLS-SEM). (3) Results: We discovered that only experiential value has a
significant and positive relationship with purchase intention. (4) Conclusions: Implications for the
results are discussed based on the findings. |
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