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Title: SUSTAINABLE BALANCED PERFORMANCE CARD FOR COMPETITIVE
ADVANTAGE |
Authors: Ali Hadi Naji
, Sahar Abbas Hasan
and ZAINAB QASIM JEBUR AL-NASRAWI, Iraq |
Abstract: It focuses on achieving a competitive advantage by adopting the concept of sustainability in the
company's operations and strategic decision-making. This research aims to understand how the
balanced scorecard, a traditional management tool, can be used to achieve strategic goals related
to sustainability and build a sustainable competitive advantage. The research addresses several
important aspects, including understanding the concept of balanced scorecard. The research
defines the balanced scorecard and explains how it is used to measure performance across several
areas such as finance, customers, operations, and development. Integrating Environmental and
Social Dimensions into the Card The research indicates the importance of integrating
environmental and social factors alongside the traditional economic dimensions into the balanced
scorecard. This integration allows the company to provide comprehensive reports that reflect its
social and environmental impact as well as financial performance. Measuring Sustainable
Performance, the research discusses how sustainable performance indicators can be developed and
included in the balanced scorecard. |
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