Title:
HO CHI MINH CITY STUDENTS’ INTENTIONS OF BUYING GREEN PRODUCTS

Authors:
Vo Thi Anh Dao, Vietnam

Abstract:
This study aims to determine and understand the impact of environmental concern, perceived price, subjective norms, and green promotion on green buying intention of students who live in Ho Chi Minh City. This research implements a survey model, in which questionnaires as tools to collect the data needed for this research. he result of this research shows that factors (environmental concern, subjective norms, and green promotion) have a positive and impact on green buying intention, except perceived price has a negative impact on green buying intention of students in Ho Chi Minh City.