Title:
RELATIONSHIP BETWEEN OPPORTUNITY-BASED MINDSET AND SUSTAINABLE COMPETITIVE ADVANTAGE: MEDIATING ROLE OF PROACTIVE BEHAVIOR

Authors:
Noha Khalifa Seddig Ahmed, Saudi Arabia

Abstract:
This study investigates the impact of an opportunity-based mindset on sustainable competitive advantage in manufacturing sector in Egypt, additionally, the study highlights the critical mediating role of proactive behavior in this relationship. Data were collected from a sample of 385 senior managers, and the analysis was conducted using various Python packages. Structural equation modeling (SEM) techniques and a simple regression model were employed to examine the relationships between the constructs. The findings validate the significant contribution of both an opportunity-based mindset and proactive behavior to achieving sustainable competitive advantage. The Managers with a strong opportunity-based mindset are better equipped to identify and exploit market opportunities. However, the ability to convert these opportunities into a sustainable competitive edge is significantly enhanced when proactive behavior is present. This behavior, characterized by anticipation, initiative, and forward-thinking, is essential for translating potential opportunities into actionable strategies. The results emphasize the importance of fostering both an opportunity-based mindset and a culture of proactivity within organizations to secure long-term competitive advantages in manufacturing sector within Egypt.