Title:
INNOVATION ATTRIBUTES AND COMPETITIVE ADVANTAGE OF FEMALE ENTREPRENEURS IN DELTA STATE

Authors:
Agbamudia Oghenedoro, Nigeria

Abstract:
This study examined the impact of innovation attributes on the competitive advantage of female entrepreneurs in Delta State. It specifically determined the effect of innovation conviction, creed and mindset of the female entrepreneurs on their competitive advantage. A quantitative research design was employed, and data were collected from 150 female entrepreneurs through structured questionnaires. The findings revealed that both innovation conviction (? = 0.335; p = 0.022) and innovation creed (? = 0.624; p = 0.000) have significant positive effects on competitive advantage, while innovation mindset (? = 0.222; p = 0.125) does not have a significant impact. These results validate the RBV by highlighting the importance of internal resources and capabilities in achieving competitive success. They also support the diffusion of innovation theory by emphasizing the necessity of adopting and diffusing innovative practices. The study extends the entrepreneurial orientation theory by identifying specific innovation attributes that contribute to competitive advantage. Practical recommendations include investing in innovation training, setting clear innovation goals, fostering an innovative culture, allocating resources for innovation, and encouraging collaboration and networking. This study provides valuable insights for female entrepreneurs seeking to enhance their competitive advantage through innovation.