Title:
THE IMPACT OF LOGISTICS MANAGEMENT ON IMPROVING CUSTOMER SERVICES APPLIED RESEARCH AT BABYLON TRAINING HEALTH CENTER

Authors:
Prof. Dr. Mujibil Raffeq Hassoon Merjan, Mohammed Mahmood Hassooni, Ali Kadhim Abbas and Wesam Saleh Hadi, Iraq

Abstract:
This research aims to study the impact of logistics management on improving the level of services provided to patients at a health center, by identifying the role of logistics activities in ensuring the availability of medicines and medical supplies, improving service delivery speed, and enhancing coordination between different departments within the healthcare institution. The research adopted a descriptive-analytical approach, utilizing a questionnaire as the primary data collection tool from a sample of patients at the Babylon Training Health Center. Data were analyzed using descriptive statistical methods, in addition to Pearson's correlation coefficient and linear regression analysis to measure the relationship and influence between the research variables. The study results demonstrated a strong, statistically significant correlation between logistics management and improved patient service. Furthermore, the results showed a significant impact of logistics management on raising the quality of healthcare services. The study concluded that improving inventory management, ensuring medication availability, utilizing electronic systems, and enhancing interdepartmental coordination are key factors contributing to improved healthcare service quality and increased patient satisfaction. In light of these findings, the study recommends the necessity of developing logistics systems in healthcare institutions, focusing on staff training, and adopting modern technologies to enhance performance efficiency and achieve higher levels of quality and excellence.