Title:
CUSTOMER SATISFACTION OF VIKKI DIGITAL BANK: BASIC FOR CLIENT RELATIONSHIP

Authors:
Dr. Nguyen Thien Hung and Dr. Tran Phuc Hai, Vietnam

Abstract:
The regression analysis result showed that there were five factors, which included of factors following: Component 1 was Banking service (X1), Component 2 was Responsiveness (X2), Component 3 was Facility (FA) (X3), Component 4 is Staff behavior (X4) and Component 5 was Empathy (X5) for affecting the customers’ satisfaction of Vikki Digital Bank (VDB) with 5 % significance level. In addition, the research result was processed from SPSS 20.0 software. The parameters of the model estimated by Least - Squares Method tested for the model assumption with 5% significance level.