Title:
ANALYSIS OF TOURIST DECISION FACTORS TO VISIT TOURIST DESTINATIONS IN BANDA ACEH

Authors:
Muhammad Ridha, Hafasnuddin and Ahmad Nizam, Indonesia

Abstract:
This study aims to analyze the factors that influence tourists' decisions to visit tourist destinations in Banda Aceh, Indonesia. It is explanatory research to analyze antecedent, mediation, and moderation variables, namely user attitude, intention to visit, and influencer, using SEM-AMOS. The sample consisted of 205 respondents. The results showed that all variables were in the good category. User attitude significantly positively affects intention to visit, while intention to visit significantly positively affects decision to visit and fully mediates the user attitude influence on decision to visit. Conversely, influencers do not play a role as a moderating variable, and no difference was found in the user attitude effect on the decision to visit between tourists who follow influencers and those who do not. These findings reinforce the understanding that the decision to visit is a function of user attitudes, which indirectly influence them through their intention to visit.